Serving Bloomington-Normal, IL
Season-start price for new sign-ups
Then Loyalty Lock pricing that stays under the local average. No surprises, no upsell at the door.
Your first 8 mows are $20 each — 60% under the local average — at every yard size, about two months for us to shape your yard and prove we can keep it that way. From mow 9 it steps to $30 a mow — still 40% under the local average — and your increases shrink every year after. See the Loyalty Lock below.
Sign up
Tell us where to mow and what you need. Mowing season starts March 1 — sign up now and your yard is on the roster from opening day. We’ll confirm your start, your day of the week, and your Loyalty Lock price — no phone tag, no walk-around estimate that takes a week.
Now enrolling — season starts March 1
Additional services
Add any of these to a visit or book them on their own. If we see something your yard needs, we’ll mention it once — never sell you twice.
Fresh mulch, pulled weeds, and re-cut bed edges. The fastest way to make the whole yard look newly done — beds framed sharp against fresh stripes.
Core aeration loosens compacted soil so water, air, and nutrients actually reach the roots. Pair it with overseeding to thicken thin spots for next season.
Overseeding and slit-seeding to thicken thin lawns and fill bare spots — the fix for a yard that’s gone patchy, and it pairs perfectly with fall aeration.
Fertilizer feedings plus targeted weed treatment for lawns and beds — crabgrass, clover, and the stubborn stuff in the cracks — so your stripes stay clean between mows.
Hedge trimming, bed cleanups, and fresh edges to keep the whole property sharp — no more bushes slowly swallowing the front of the house.
We hang your holiday lights in November and take them down in January — you just enjoy them. No ladder, no tangled strands, no frozen fingers.
Driveways, sidewalks, and siding washed back to bright — years of grime gone in a single visit, and the curb appeal pops against fresh stripes.
Fall & snow
The season doesn’t end at the last mow. Every mowing customer is automatically enrolled in fall cleanup and snow removal — no separate booking, no extra sign-up. Before each one starts, we’ll send an email with the details, and you can opt out of either one with a simple reply. They’re separate switches: sitting out fall cleanup keeps your snow spot, skipping snow keeps your fall cleanup — and your weekly mowing is never affected either way.
You’re automatically on the fall leaf route — scheduled leaf visits while the trees drop, plus a final cleanup before winter.
Mowing customers get first spots on the snow route — you’re enrolled automatically, so when the snow flies we’re already coming. Same reliability, colder outfit.
Get in at $20 a mow for your first 8 mows — roughly your first two months with us, and the same deal for everyone, whenever you sign up. Those eight mows aren’t a teaser. They’re the audition, in two acts:
We sculpt the yard into form: crisp, clean edges, an even canopy, the right cutting height for your turf, and stripes trained into the grass. This is the transformation month — taming what’s unruly, refining what’s rough, and setting the standard your lawn will be held to.
Then we hold that shape to an uncompromising standard — same height, same immaculate lines, same meticulous finish, week after week. No first-mow magic that quietly fades. You judge us on the yard sustained, not a first impression — and only then, on mow 9, does the price step to $30 — still 40% under the local average. Stay all 37 mows of Season 1 and the whole season comes to $1,030. From there your increase shrinks every year you stay, while the local average keeps climbing about 6% a year. Loyalty should pay you back — here it does.
Your increase shrinks every step: +50% → +23% → +14% → +10% → +7% — and you stay under the local average every single year.
Season 1 is locked in exactly as shown. Years 2 and beyond are projections — future seasons’ prices are confirmed with you before each season starts. The promise is the pattern, not the exact dollar figures: increases that shrink every year and always stay under the local average.
By Year 5, you’re paying about 78% of the local average — and you’ve been under it every single year on the way there. That gap is the Loyalty Lock doing its job.
Start my season for $20The first step — $20 to $30, from 40% of the average up to 60% — lands on your ninth mow, after a month of shaping your yard and a month of holding it to that standard. Every step after that is smaller than the one before, and you never catch the local average.
Customer questions
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Careers
Our crew doesn’t get paid by the hour — they get paid a cut of every yard they finish. The better the business does, the more that cut is worth, because the percentage never changes while the price per yard climbs. Nobody has to ask for a raise. It’s cooked in.
Three numbers decide a paycheck: what the route produced, what tier you’re on, and whether the day was clean. That’s the whole formula — no mystery, no favoritism.
The route produces
18 yards × $37 = $666
A full route day at the Year 2 price per mow.
Your tier cut
17.5% – 25%
Your percentage of everything your route produces.
Your day
$117 – $167
Plus +5% more on a clean day — up to $200 for a Lead.
Pick a tier, slide the price per mow along the Loyalty Lock staircase, and add a callback or two. This is the exact math the crew runs on.
Tier — Earn Your Stripes
Price per mow — the Loyalty Lock step
Callbacks today
Each callback takes that yard off the day — on an 18-yard route, one yard is about 5.6% of the day.
Take-home for the day
$183
Clean day — the +5% quality bonus is on.
Slow-day protection: the $15/hr floor tops this day up — nobody on the crew ever earns less than $15 an hour.
Four rungs, earned with time and clean work — not by asking, and not by being somebody’s favorite. Every step is a bigger cut of the same route.
17.5%
Day one. Learning the standard — how a Southside yard is supposed to look.
Clean day at $37: $150
20%
Season one. Trusted to hold a solo route. Routes and faces rotate — but everyone’s trained the same Southside way, so the standard never changes.
Clean day at $37: $167
22.5%
Earned at fall cleanup, with a full season of clean work behind you.
Clean day at $37: $183
25%
By the end of year two. Runs a route and trains the rookies coming up behind.
Clean day at $37: $200
A clean day adds +5% at any rung — and that’s the ceiling. Tier plus bonus never goes above 30% of production. The cap is what keeps the system honest for everybody, forever.
The system never pays for speed. It pays for yards done right — and it keeps score in the open, every single day.
+5%
Finish the day with zero callbacks and your cut jumps 5 points for the whole day. Every morning the board resets — yesterday’s slip never follows you, and today’s bonus is always there to earn.
1 yard ≈ 5.6%
If a customer calls us back, that yard didn’t get finished — so it comes off the day’s production. On an 18-yard route, one yard is about 5.6% of the day. Flat, simple, and the same at any route size. No invented penalties, nothing extra stacked on top.
Clean days
The crew board ranks one thing: clean days — season totals and current streaks. Not who mows fastest. The glory in this shop goes to the yards nobody ever has to call about.
Customers lock in on the Loyalty Lock staircase — the price per mow steps up a little each year, always staying under the local average. The crew’s percentage never changes. Watch what that does to the same person’s paycheck:
Same percentage the entire way. The paycheck climbs from $108 to $265 because the business climbed. Customers are locked in by gentle increases; the crew is locked in by growing paychecks. Both staircases climb the same hill.
At the top Loyalty Lock step — $49 a mow, still under the local average of about $63 — a route produces $882 a day. Here’s every rung, on a standard 18-yard day:
| Tier | Cut | Regular day | Clean day | Clean week (5 days) |
|---|---|---|---|---|
| TrainingSeason 1, learning the standard | 17.5% | $154 | $198 | $992 |
| Route HolderHolds a solo route | 20% | $176 | $221 | $1,103 |
| Stripe 1One full season complete | 22.5% | $198 | $243 | $1,213 |
| LeadTrains the rookies | 25% | $221 | $265 | $1,323 |
A Lead working clean weeks takes home roughly $37,000 across the mowing season — around $40,000 once fall cleanup and snow work are counted — and the company still keeps its margin on every yard. Nobody got squeezed to make it happen. Weekly totals are figured from exact daily pay before rounding, so they can sit a dollar or two off the rounded day rate times five.
Percentages are only half the system. These are the promises around them — the parts that make a percentage feel safe instead of sketchy.
Rain, breakdowns, a brutal route — if a day’s cut ever lands under $15/hr for the hours worked, it gets topped up. Performance pay with a safety net under it.
Work Monday–Sunday settles the following Friday. The held week gives every yard a fair window for a customer concern to surface before the money is final.
Callbacks can only adjust a week before it settles. After payday, the week locks forever — no clawbacks of money already paid, ever. A late callback touches your stats and streaks, never your bank account.
Every crew member runs their own route of about 18 yards a day — and every yard on it has a set day that never moves. The cap is deliberate: nobody here gets an all-you-can-eat route that burns them out and sloppy by 4 p.m. Routes that outgrow the cap split — and a new teammate gets hired.
Crew with clean routes can run four longer days instead of five. It’s self-policed by the work itself: keep the days clean and the schedule stays yours.
Two crew pair up on one route and split a combined 30% of what it produces, regardless of their individual tiers. Nobody loses a day because a mower did.
Southside is growing one route at a time, and we’re building our bench now. Put your name on the crew list and you’ll be the first to hear when the next route opens up — before it’s posted anywhere else. No application gauntlet, no résumé — just your name and how to reach you.
our mission
“Our goal is to delight customers by delivering a high end service at a lower than industry standard price.”
— that’s the whole business plan.
your Saturday could look like this —
First season starts at $20 a mow — your first 8 mows, so we can shape your yard and then prove we can keep it that way. Come see the stripes for yourself.
Start my season for $20